Cut It Down

"If you can't explain it to a 6-year old, you don't know it yourself." - Albert Einstein


Guys, don't write long blog posts!  The more you shorten your idea, the tighter it becomes.  Tight punchy writing can convey all the meaning of a long post, without forcing your reader to spend too much of their valuable time.


In Praxis, we talk about creating maximum value for minimum time spent (80/20 rule).  Apply that idea to your writing.  If you write 1000 words, cut it down to 500 or less!  Doing this will allow you to avoid TLDR syndrome, and will almost always make your content more engaging and memorable.


There is an argument for high word count content.  Longer posts (1400-3000 words) can be good for SEO.  To this I say, there are other ways to improve your SEO. 


If you want to write long-form content, make an ebook.

This is a mockup. Publish to view how it will appear live.

Andrew Epps